PROBLEM

10% of packages and 3% of all mail go missing without explanation each year. 

ROLE

User Experience Researcher

User Experience Designer

User Interface Designer

Brand Designer

SOFTWARE

Figma

Adobe Illustrator

Adobe Photoshop

Google Sheets

 

PAIN POINTS

1. Making Group Orders

Placing orders for a team or office can be complicated when everyone has specific needs, allergies and tastes. 

2. Full-contact Ordering

Most patrons are forced to order in person or wait in line for pick-up after ordering online. There is no solution for users who are in a rush or want to skip the wait.

3. Cold Coffee

Iced coffee is great, but not when you ordered a hot one. Getting to your drink too late or having it sitting waiting on you is a recipe for a ill-temperatured drink. 

 

PERSONAS

Google UX Design Certificate - User Story [Template] (1).png
 
Google UX Design Certificate - User Story [Template].png

USER JOURNEY MAP

 
Copy of Google UX Design Certificate - User Journey Map (Coffee Shop) (2).png

Bridgette's user journey map showed us that there is a need for location searching and time based services. 

Copy of Google UX Design Certificate - User Journey Map (Coffee Shop) (3).png

Kevin's user journey map showed us that there is a need for a minimal contact group-ordering experience. 

INFORMATION ARCHITECTURE

CofeeHouse_Site IA-02.png
 

VALUE PROPOSITION

- Group ordering

- Unique Drinks at every location

- Pre-ordering capabilities

- Location based rewards

- Skip the line

Users are able to use the app to create group orders with the app, which allows them to ensure group satisfaction and order accuracy. 

Users are also able to enable location services so that the store knows to keep their drinks warm or to hold off on fulfilling an order until the user is closer

 

PAPER WIREFRAMES

(first draft sketches)

Order Screen Variations

Order Screen

Scan 7.jpeg
Scan 6.jpeg
 

LOW - FIDELITY PROTOTYPE

 
Screen Shot 2021-11-22 at 12.25.51 PM.png

HI - FIDELITY PROTOTYPE

Mockup_Coffee.png
 

HI - FIDELITY WIREFRAMES

 
Screen Shot 2021-11-22 at 1.55.22 PM.png
 

STICKERSHEET

Screen Shot 2021-11-22 at 3.07.31 PM.png

CONCLUSION

Users benefit from the ability to make group orders on food service apps. There is also a benefit from allowing users to pre-purchase items even when they choose to dine in. The user experience starts before they open the app and after they close it so it is great an app can increase the overall coffee ordering experience.

ACCESSIBILITY

It was important to make sure the app was evaluated with accessibility in mind. Contrast, promiximity and iconography were super important when considering those using technology assistance or with other disabilities.