GLOBAL BRAND SYSTEM · 2022
Newmont
Goldcorp
Label Design
A global barcode label design system built for one of the world's largest gold mining companies. Spanning typography standards, size variants, a full style guide, and production-ready templates for international deployment.
CREATIVE DIRECTION
DESIGN STANDARDS
BRAND SYSTEM
GLOBAL DEPLOYMENT
3
LABEL TYPES
5
SIZE VARIANTS
1
STYLE GUIDE
1
VISUAL DESIGNER
LABEL STYLE GUIDE
"Standardize how critical operational information is communicated across warehouse and distribution sites worldwide, without losing legibility under pressure."
Newmont Goldcorp operates across multiple continents with complex warehouse and distribution networks. The challenge wasn't cosmetic. It was structural. Labels needed to encode business-critical data clearly, scale across size formats, and remain instantly legible in high-stakes industrial environments where a misread could mean a costly or dangerous error.
Clarity as a
design principle
01 - Creative Strategy
THE CONSTRAINT
Safety depends on being read fast
In a warehouse environment, a label isn't a marketing asset; it's a communication tool. Workers scan, sort, and route materials under time pressure. The design had to work at a distance, under variable lighting, and across language barriers.
THE DIRECTION
One system, every site
Rather than designing individual labels, the creative direction centered on building a rules-based system. Establish the hierarchy, define the type scale, lock the size variants, and document everything so the system can be deployed and maintained globally without needing a designer in the room.
System built
for scale
02 - The work
TYPOGRAPHY SYSTEMS - LABEL EXAMPLES
WAREHOUSE LABELING DIAGRAM
Why it was
designed this way
03 - Creative Direction
01
Open Sans as the system typeface
Legibility at small sizes was non-negotiable. Open Sans was selected for its neutrality, its performance at 4pt and 7pt sizes, and its availability across platforms, ensuring any site could reproduce the labels without licensing overhead.
02
Hierarchy over decoration
Every typographic decision, weight, size, and alignment was made to answer one question: what does the person reading this label need to know first? Critical fields like PO number and UOM were made instantly dominant. Supporting data was subordinated, not eliminated.
03
Three label types, one visual language
Material labels, bin labels, and put-away labels serve different operational functions but were unified under a single visual grammar. A worker moving between locations encounters a consistent system, reducing cognitive load and error risk.
04
The style guide as the deliverable
The templates were the output, but the style guide was the product. It documented every rule: font usage, size ranges, alignment logic, barcode placement, so internal teams could implement and extend the system without reinterpretation. Design that holds when you leave the room.
Built to last
04 - Outcomes
Global consistency
A single label system deployable across Newmont's international distribution network, ensuring visual and informational consistency regardless of site or region.
Handoff-ready
Style guide and template package designed for internal development teams to implement and maintain independently, removing dependency on external design resources post-launch.
Partnership-ready
Typographic hierarchy and size system designed specifically for high-pressure operational environments, reducing the risk of misread or misrouted materials across warehouse locations.
MY ROLE
Designer across system design, and documentation.
CREATIVE DIRECTION
BRAND SYSTEM
STYLE GUIDE
VISUAL DESIGN
Tools: Adobe Illustrator · Adobe Photoshop · Adobe InDesign