WORK | Samiria Percival

CREATIVE DIRECTOR · ART DIRECTOR · BRAND STRATEGIST

Design

that

leads.

Samiria is a Creative Director, Art Director, Brand Strategist, and Conceptual Designer working at the intersection of brand, experience, and culture. She shapes visual systems for companies that have something to say, with the ambition to say it boldly.

ABOUT ME

Selected work

BRAND · EXPERIENCE · SYSTEMS

NABJ Partner Communications

Visual and partner communications management for the National Association of Black Journalists Annual Convention and Career Fair, spanning two consecutive years and over 7,000 attendees.

BRAND COMMUNICATION

Pfizer Research

Research strategy and experience analysis for a global pharmaceutical leader.

HEALTHCARE · USER EXPERIENCE

Albertsons Analysis

Usability research, strategic assessment, and findings synthesis for Albertsons employee benefits platform

RETAIL · DIGITAL EXPERIENCE

Frito-Lay Kiosk Experience

An in-store interactive experience designed for two audiences, built on a modular creative system ready for seasonal and brand activations.

RETAIL ACTIVATION · CREATIVE DIRECTION

Truist Bank

UX research, technical writing, and experience design for Truist's CTO governance compliance monitoring system

GOVERNANCE · EXPERIENCE DESIGN

Newmont Goldcorp Label Design

Designed a global label system, delivering a scalable design system, style guide, and production-ready templates for international deployment.

GLOBAL DESIGN · BRAND SYSTEM