Hey, I'm Samiria!
GOAL
The Bean CoffeeHouse App allows users to order from the app in advance which will reduce the time users spend standing in line at local shop counters by giving them an express check out option. We will measure effectiveness by continuing user trials, analyzing error-rates, and store traffic data.
ROLE
User Experience Researcher
User Experience Designer
User Interface Designer
Brand Designer
SOFTWARE
Figma
Adobe Illustrator
Adobe Photoshop
Google Sheets
PAIN POINTS
1. Making Group Orders
Placing orders for a team or office can be complicated when everyone has specific needs, allergies and tastes.
2. Full-contact Ordering
Most patrons are forced to order in person or wait in line for pick-up after ordering online. There is no solution for users who are in a rush or want to skip the wait.
3. Cold Coffee
Iced coffee is great, but not when you ordered a hot one. Getting to your drink too late or having it sitting waiting on you is a recipe for a ill-temperatured drink.
PERSONAS
![Google UX Design Certificate - User Story [Template] (1).png](https://static.wixstatic.com/media/25da33_4160c4a5f34f497c820d9068861157fa~mv2.png/v1/fill/w_60,h_34,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Google%20UX%20Design%20Certificate%20-%20User%20Story%20%5BTemplate%5D%20(1).png)
![Google UX Design Certificate - User Story [Template].png](https://static.wixstatic.com/media/25da33_4f1b4bb12345481cb235d8e68f675e5d~mv2.png/v1/fill/w_60,h_34,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Google%20UX%20Design%20Certificate%20-%20User%20Story%20%5BTemplate%5D.png)
USER JOURNEY MAP
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Bridgette's user journey map showed us that there is a need for location searching and time based services.
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Kevin's user journey map showed us that there is a need for a minimal contact group-ordering experience.
INFORMATION ARCHITECTURE
VALUE PROPOSITION
- Group ordering
- Unique Drinks at every location
- Pre-ordering capabilities
- Location based rewards
- Skip the line
Users are able to use the app to create group orders with the app, which allows them to ensure group satisfaction and order accuracy.
Users are also able to enable location services so that the store knows to keep their drinks warm or to hold off on fulfilling an order until the user is closer
PAPER WIREFRAMES
(first draft sketches)
Order Screen Variations
Order Screen
HI - FIDELITY WIREFRAMES
STICKERSHEET
CONCLUSION
Users benefit from the ability to make group orders on food service apps. There is also a benefit from allowing users to pre-purchase items even when they choose to dine in. The user experience starts before they open the app and after they close it so it is great an app can increase the overall coffee ordering experience.
ACCESSIBILITY
It was important to make sure the app was evaluated with accessibility in mind. Contrast, promiximity and iconography were super important when considering those using technology assistance or with other disabilities.