Persi_Logo2-03.png

GOAL

Persi is a content scheduling web application used to help those who don't have the time or savvy to operate their online or social media platforms. The app acts as an advanced calendar that can post your content for you or generate content when you need it using your preloaded content or free stock content. 

ROLE

User Experience Researcher

User Experience Designer

User Interface Designer

Graphic Designer

SOFTWARE

Adobe Experience Design (XD)

Adobe Illustrator

Adobe Photoshop

Google Sheets

 
Persi_Home.png

PAIN POINTS

1. Time

Many entrepreneurs and new business owners are experts in their own fields. It is hard to find time to manage social and web when you are running a business alone or with limited team members.

2. Marketing Knowledge

Although many users are familiar with social media, oftentimes they aren't fully aware of how their free channels can help them bring in income or customer awareness.

3. Creativity

Having the time and knowledge is one thing, but creativity is an entirely different animal. It can be hard to know what content to create and what will trend on social media.

 

PERSONAS

Google UX Design Certificate - Persona [Template] (1).png
 
Google UX Design Certificate - Persona [Template].png

USER JOURNEY MAP

 
Content Scheduler Site - User Journey Map (2).png

Joel's user journey shows that having channels connected to one place that can also produce templates would create a better user experience.

Content Scheduler Site - User Journey Map.png

Daphne's user journey shows us that having a completely automated posting process would benefit when users don't have time to create and post content.

INFORMATION ARCHITECTURE

Site IA-01.png
 

VALUE PROPOSITION

- Pre-schedule media content

- Generate content based on industry

- Store assets for auto-posting

- Connect all channels in one pla

Users need to be able to create content to be posted at a later date, which saves time when working throughout the week. When they don't have time to post, the app should also generate a post based on the user's schedule and goals. 

 

Users no longer have to manage multiple social media channels. Our app can optimize all content based on channels and provides a content preview. 

 

PAPER WIREFRAMES

(first draft rough sketches)

Scan.jpeg
Scan 1.jpeg

Calendar - Day

Calendar - Week

Calendar - Month

Scan 2.jpeg
Scan 3.jpeg

Calendar - Quarter

Scan 7.jpeg

New Post

Filters

Scan 9.jpeg
Scan 8.jpeg
Scan 10.jpeg

Goals

Scan 6.jpeg
Scan 5.jpeg
Scan 11.jpeg

Post Homepage

Content Library

New Content

Mobile Homepage

 

USER FLOW

Site User Flows-01.png
 

LOW - FIDELITY PROTOTYPE

HI - FIDELITY PROTOTYPE

 
Screen Shot 2021-11-30 at 3.24.44 PM.png
 

HI - FIDELITY WIREFRAMES

CALENDAR Day-1.png
iPhone 12, 12 Pro – 11.png
CALENDAR Month.png
iPhone 12, 12 Pro – 16.png
POST – 6.png
iPhone 12, 12 Pro – 14.png
LIBRARY  – 7.png
 
Screen Shot 2021-12-02 at 6.01.45 PM.png
 

STICKERSHEET

CALENDAR Sticker Sheet.png

ACCESSIBILITY

I am updating the current wireframes for optimized accessibility. I am doing this by adding more iconography in the mobile and web versions, and creating a more visible hierarchy with the typography.

NEXT STEPS

I am currently missing the page that shows what it looks like when content is generated by AI. This is currently being added and will be in the next version of user testing in February 2022. It is important that this page is active in the mockup since it is a main value proposition.