Hey, I'm Samiria!
GOAL​
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Persi is a content scheduling web application used to help those who don't have the time or savvy to operate their online or social media platforms. The app acts as an advanced calendar that can post your content for you or generate content when you need it using your preloaded content or free stock content.
ROLE
User Experience Researcher
User Experience Designer
User Interface Designer
Graphic Designer
SOFTWARE
Adobe Experience Design (XD)
Adobe Illustrator
Adobe Photoshop
Google Sheets
PAIN POINTS​
1. Time
Many entrepreneurs and new business owners are experts in their own fields. It is hard to find time to manage social and web when you are running a business alone or with limited team members.
2. Marketing Knowledge
Although many users are familiar with social media, oftentimes they aren't fully aware of how their free channels can help them bring in income or customer awareness.
3. Creativity
Having the time and knowledge is one thing, but creativity is an entirely different animal. It can be hard to know what content to create and what will trend on social media.
PERSONAS
![Google UX Design Certificate - Persona [Template] (1).png](https://static.wixstatic.com/media/25da33_fb939077e3184aaab76436774282f388~mv2.png/v1/fill/w_600,h_338,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Google%20UX%20Design%20Certificate%20-%20Persona%20%5BTemplate%5D%20(1).png)
![Google UX Design Certificate - Persona [Template].png](https://static.wixstatic.com/media/25da33_50ed35b51bda45a19b7d6f960a673064~mv2.png/v1/fill/w_600,h_338,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Google%20UX%20Design%20Certificate%20-%20Persona%20%5BTemplate%5D.png)
USER JOURNEY MAP
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Joel's user journey shows that having channels connected to one place that can also produce templates would create a better user experience.
Daphne's user journey shows us that having a completely automated posting process would benefit when users don't have time to create and post content.
INFORMATION ARCHITECTURE
VALUE PROPOSITION​
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- Pre-schedule media content
- Generate content based on industry
- Store assets for auto-posting
- Connect all channels in one pla
Users need to be able to create content to be posted at a later date, which saves time when working throughout the week. When they don't have time to post, the app should also generate a post based on the user's schedule and goals.
Users no longer have to manage multiple social media channels. Our app can optimize all content based on channels and provides a content preview.
PAPER WIREFRAMES
(first draft rough sketches)
Calendar - Day
Calendar - Week
Calendar - Month
Calendar - Quarter
New Post
Filters
Goals
Post Homepage
Content Library
New Content
Mobile Homepage
USER FLOW
HI - FIDELITY WIREFRAMES
STICKERSHEET
ACCESSIBILITY
I am updating the current wireframes for optimized accessibility. I am doing this by adding more iconography in the mobile and web versions, and creating a more visible hierarchy with the typography.
NEXT STEPS
I am currently missing the page that shows what it looks like when content is generated by AI. This is currently being added and will be in the next version of user testing in February 2022. It is important that this page is active in the mockup since it is a main value proposition.