User Experience Researcher
User Experience Designer
User Interface Designer
I conducted interviews with movie-goers to see what influenced their snacking habits while at the movie theater. I thought initially that everyone would prefer using an app, but learned that most users would prefer going to the counter to have access to their items instantly.
Apps not user friendly and make it hard to order food
2. Delivery Time
Items take too long to get delivered when ordered from the app
3. Order Details
Availability and special needs aren’t communicated through the app
4. Order Tracking
Not knowing when my order is on the way or if my order is in progress.
USER JOURNEY MAP
Meagan's user journey map showed that there is a lot of potential in having a completely paperless process from start to finish
Doris's user journey map showed that there is a lot of potential in having push notifications and a totally paperless app experience
- Order movie Tickets
- Pick theater seats
- Order snacks in theater/in advance
- Push notifications (movie & snacks)
- Wallet/Calendar access
- No Contact Access
When you can order everything from the app it helps users save time. Having push notifications and wallet access gives users a one-click access point to tickets, snacks, etc.
Both Doris and Meagan would benefit from having this no-contact access so they can walk in and enjoy the movie without having to wait in lines or get distracted at the register.
(first draft sketches)
HI - FIDELITY WIREFRAMES
“I can definitely see myself using this app in the future”
- Study Participant
Users appreciate the idea of having an easy to use snack ordering app for their favorite movie theater.
It is important to give the users enough information to understand fully but not too much to where the process becomes too complicated.
I am currently working to increase the contrast of the scrollable menu displays.