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MOVIETIME

PROBLEM

Allow users to browse and shop for snacks before or after tickets are purchased.

GOAL

Create a 100% paperless system and more sanitary system for users to order snacks

ROLE

User Experience Researcher

User Experience Designer

User Interface Designer

SOFTWARE

Figma

Adobe Illustrator

Adobe Photoshop

Google Sheets

 

RESEARCH GOAL

I conducted interviews with movie-goers to see what influenced their snacking habits while at the movie theater. I thought initially that everyone would prefer using an app, but learned that most users would prefer going to the counter to have access to their items instantly.

PAIN POINTS

1. Interface

Apps not user friendly and make it hard to order food

2. Delivery Time

Items take too long to get delivered when ordered from the app

3. Order Details

Availability and special needs aren’t communicated through the app

4. Order Tracking

Not knowing when my order is on the way or if my order is in progress.

 

PERSONAS

 
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USER JOURNEY MAP

 
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Meagan's user journey map showed that there is a lot of potential in having a completely paperless process from start to finish

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Doris's user journey map showed that there is a lot of potential in having push notifications and a totally paperless app experience

INFORMATION ARCHITECTURE

 
 
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USER FLOW

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VALUE PROPOSITION

- Order movie Tickets

- Pick theater seats

- Order snacks in theater/in advance

- Push notifications (movie & snacks)

- Wallet/Calendar access

- No Contact Access

When you can order everything from the app it helps users save time. Having push notifications and wallet access gives users a one-click access point to tickets, snacks, etc.

 

Both Doris and Meagan would benefit from having this no-contact access so they can walk in and enjoy the movie without having to wait in lines or get distracted at the register.

 

PAPER WIREFRAMES

(first draft sketches)

Homepage

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Item Page

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Order Screen

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Rewards

 

LOW - FIDELITY PROTOTYPE

 
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STUDY DETAILS

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HI - FIDELITY PROTOTYPE

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HI - FIDELITY WIREFRAMES

 
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IMPACT

IMPACT

“I can definitely see myself using this app in the future”

- Study Participant

 

Users appreciate the idea of having an easy to use snack ordering app for their favorite movie theater. 

USER INSIGHT

It is important to give the users enough information to understand fully but not too much to where the process becomes too complicated. 

 

I am currently working to increase the contrast of the scrollable menu displays.