MOVIETIME

PROBLEM

Users want to browse and shop for snacks on their mobile devices before or after movie tickets are purchased.

GOAL

Create a digital system for movie-goers to order snacks at any time using a mobile phone app.

See Prototype

ROLE

User Experience Researcher

User Experience Designer

User Interface Designer

SOFTWARE

Figma

Adobe Illustrator

Adobe Photoshop

Google Sheets

Overview

USER INTERVIEWS

After creating participant criteria, I conducted interviews with movie-goers to see what influenced their snacking habits while at the theater. I thought initially that everyone would prefer using an app, but learned that most users would prefer going to the counter to have access to their items instantly.

PAIN POINTS

1. Interface

Apps not user friendly and make it hard to order food

2. Delivery Time

Items take too long to get delivered when ordered from the app

3. Order Details

Availability and special needs aren’t communicated through the app

4. Order Tracking

Not knowing when my order is on the way or if my order is in progress.

Pain Points

PERSONAS

Personas

Google UX Design Certificate - Portfolio Project 1 - Percival (3).png

Google UX Design Certificate - Portfolio Project 1 - Percival (2).png

USER JOURNEY MAP

Journey Maps

Screen Shot 2021-11-23 at 10.39.00 AM.png

Meagan's user journey map showed that there is a lot of potential in having a completely paperless process from start to finish

Screen Shot 2021-11-23 at 10.40.23 AM.png

Doris's user journey map showed that there is a lot of potential in having push notifications and a totally paperless app experience

INFORMATION ARCHITECTURE

Info Architecture

User Flow

USER FLOW

VALUE PROPOSITION

- Order movie Tickets

- Pick theater seats

- Order snacks in theater/in advance

- Push notifications (movie & snacks)

- Wallet/Calendar access

- No Contact Access

When you can order everything from the app it helps users save time. Having push notifications and wallet access gives users a one-click access point to tickets, snacks, etc.

Both Doris and Meagan would benefit from having this no-contact access so they can walk in and enjoy the movie without having to wait in lines or get distracted at the register.

Value Proposition